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Commercials trend in Russia

This summer (just two month ago) I spent two month in Russia, mainly in Moscow and Ufa. It stroke me, that TV advertising there is a bit different from TV ads here in the U.S. The main trend I have noticed was that ads messages concentrated around promotions, giveaways and any type of swag and goodies. One commercial was promising a trip to “the desert of Nevada’s Burining Man festival”, another asked me to collect the lids from the bottles of the beverage they sold and look for a price.

Such ads happen in the U.S. as well, but in Russia it seemed that almost every commercial was talking about promotions. How fascinating! How different are the cultures 🙂

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