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Archive for the ‘Learn with me’ Category

Music and Fashion on groupon-like site? Yes!!!

April 18, 2011 Leave a comment

http://www.1band1brand.com/

Buy music and clothes Groupon style! It is simple, this website features discounts on Music and Fashion brands. That is it for today’s post. I thought you might want to check it out.

Categories: Learn with me, Marketing

Learn with me: Schedule your Twitter posts

January 24, 2011 Leave a comment

One of my job’s functions is to schedule Facebook posts. After doing it for a couple of weeks, I found that it is easy to forget to post important information unless you post it right that second when you remember about it. However, usually such information has a time and a date when it should go out. How delighted I was to learn about the HootSuite! With this great Social Media Dashboard you can schedule your posts ahead of time. Moreover, it supports several Socia Networks, including Facebook, Twitter, LinkedIn and some others.

It is only Monday, let’s keep on learning!

Learn with me – Social Media Strategy

December 21, 2010 Leave a comment

This semester my MKT 495 class had a challenge to come up with an integrated marketing campaign for a local casual dining restaurant. It is no news for anyone that during this economy consumers are looking for deals. With the popularity of such websites as Living Social, Groupon and others, consumers can arrange their restaurant trips in a way that they would not have to even pay a full price. Add to that specials restaurants offer during Happy Hours, and here comes a recipe for tasty lasagna paired with a recipe for disaster.

On the day of the presentation every team spoke about offering deals and promotions, including the team I was in. From Happy Hour specials to Day-of-the-week specials, we offered it all only to find out later that week from the client that she does not want to make the place look cheap. And this is when I got reminded (again) that marketing is not about offering a cheaper deal – it is about eliminating the “selling” part by making customers fall in love with you and your product.

 

One of the tactics we introduced was to create Facebook Business Page and update fans about deals and promotions. However, when all you do is post on your page about discounts, then you will only get online community to come to your place when you have those discounts. So what I learned today is a way to revamp your Social Media strategy. Here it comes…

SOLUTION!!!

Create really personal experience on your page. Introduce an owner, let fans know what the owner’s personality is, what he/she likes to do and anything interesting about this person. Let them know the owner’s face. Why is that important? Well, imagine you are the owner of a small local restaurant and you are shopping for groceries. One person recognizes you from the video they have seen on Facebook (any other social media) and tells his/her friend that you are an owner of that restaurant. Here is their possible conversation:

–       Oh, that’s an owner of “Little Joe’s”

–       Really? I never been there!

–       You should go, the food is great and the owner loves wine, so they really have a great wine-selection!

You can also give customers a peak in the kitchen. Introduce the Chef, after all, Chef’s talent should be celebrated, show how food masterpieces are made and decorated, and share your expertise in food-making and administrative process. When you convince your customers that you are an expert that is when they will share their wallets’ contents with you!

 

Improve your Facebook page – Learn with me

December 13, 2010 Leave a comment

Learn with me: Improve your Facebook page

Have you ever wondered how some companies have A-ma-zing looking pages? I have. So I learned several techniques to improve your page and here they are:

  1. PageRage Facebook Themes.

Remember the scins MySpace had (when we used it)? Well, you can do the same with your Facebook page. I am not saying you should, this App will only work if you already have an established brand colors and emages. If, however, you don’t, then do not use this application. If we overuse it on Facebook, then it will end up like MySpace.

  1. Docs.

This one is phenomenal! While it would not work as Google Docs (don’t attempt using Facebook docs for group projects), this App is great for sharing your portfolio or a Resume. Also, you need to know that the uploaded document willnot be embedded into you page, the user will be redirected to docs.com to view your information.

  1. Link to Twitter

This App is great if you don’t want to post the information twice: to FB and Twitter. Go to Facebook/twitter to connect the pages.

  1. RSS Graffiti.

I use this one. This Application pulls new posts from your blog into your Facebook feed as they appear on your blog. Just go to Facebook/RSS.graffiti to get it.

  1. Static FBML

Ever noticed those nice custom tabs that some business pages have? Well, it is easy to make one with FBML. Add Static FBML to your applications, then choose to use it for your page. After it is added, go to your settings and click to edit it. You can change the name of the tab and add your own design or images. All you need is upload your design into photobucket and then copy html text into your FBML. If you would like to add any text,you would need to code it with HTML, some basic coding knowledge is enough. I did it, trust me, you can too!

  1. ShortStack.

I haven’t used this one myself, but heard that Peppermill is using it. So check it out on Facebook/chortstacklab.

Hashtag – Learn with me

November 29, 2010 1 comment

Although I opened my Twitter account over a year ago, I believe I am still new to Twitter. However, after one amazing AMA Speaker Bret Simmons came to our luncheon, I am learning both blogging and posting on Twitter. Last week I learned a new word – Hashtag. I did my research and now I am ready to say I know what it is. I also organized this information in a way that would be easy for you to read and process.

Definition

A #prefix to a tweet word, which basically means that the word with a prefix is a common topic that could be easily searched for and found on the web.

How to use

  • Simply place # before your word.
  • Research at http://tagal.us/ if your topic already has a hashtag and then use the existing one.
  • Pick creative name under 10 characters
  • Only use it for valuable information

Good uses

Conferences and events –  Give your conference a hashtag. For example, #sphones for your Smart Phones Conference. Conference attendees then can find each other and learn useful information. Remind attendees of your hashtag through every media used. For those who do not use Twitter or are not familiar with hashtags, provide a Website Widget that displays the conversations (Use Twitgrid).

Polls – You can ask people to post their opinion followed by a hashtag.

Contest – I actually participated in one. One of the Fashion Magazines asked to tweet about my favorite designer followed by #favdesigner (just an example). At a certain date all who tweeted with the hashtag were entered into a drawing.

Constant contact – learn with me

November 22, 2010 Leave a comment

I like to stay ahead of the curve and normally do. I don’t refer to myself as to a “Know-all” marketing specialist, rather a savvy student that catches new ideas fast. But I did not with this one! During the last class presentation for a local restaurant I felt a bit behind. This is when I heard of Constant Contact for the first time! And now I am on their website learning of what they have to offer.

Email marketing.

  • Tools to create email campaigns. Choose from designs and customize it with your information. You can also view and analyze results and use them
  • You are also given a “Join my newsletter” box that you can place at your website. If you already have a list of contact, you can easily export them.
  • Email archive lets your customers look at all past emails you had. Can also add “View our archive” box to your website.
  • Prices start at $15 with no limit of the amount of emails you can send. Try their 60 day trial for free!

Event marketing.

  • Set up your event with getting started box. You enter your event details here. Constant contact can set up an easy pay option with Pay Pal. You can also cap the number of attendees and record their meal preferences. Constant Contact lets you customize registration form.
  • Now publish and promote your event:  You can get your event homepageand send professional looking email invitations.
  • When registered customers get email conformation.
  • You can track your event’s progress with the tools provided, such as how many people registered, how many opened your invitation, etc.
  • Prices are also $15 per month with a free 60 day trial.

Online Surveys.

  • You can choose from over 40 customizable themes
  • Constant Contact gives you tools to create the surveys
  • You can analyze the results with the reports
  • Again, $15 per month and 60 day free trial

Note: Pretty much looks like Survey Monkey. However, Survey Monkey only lets you ask 10 questions for free and analyzes 100 responses. You can use Constant Contact for free for 60 days and get the full service. Also, Pro service on Survey Monkey costs more that $15.

Social Media.

  • Constant Contact lets you create a post only once and post it to several social media at the same time
  • Get NutshellMail that would tell you all about what is being said about your business on the web
  • Social Stats feature measures tweets about your emails, discussions on LinkedIn, and shares on Facebook and much more
  • Social Buzz is a feature on your email letting customers to spread the word about your company
  • “Follow me” icons available for your emails
  • Social Media marketing templates – looks amazing. I see it used once or twice only, though – just to let your customers know that you have Social Media pages. Otherwise, your customers might get overwhelmed by inofrmation

Personal coaching.

  • Free coaching is available via phone, email, online chat, FAQ’s no matter if you are a client or on 60 day trial.

Blog.

  • Make sure to follow their blog. Just from glancing over it for a minute I learned one new thing (Hashtag anyone?)
  • Trends, ideas, case studies, news and much more – all about marketing!

Community.

  • I would say this is purely marketing social network, where you can share ideas, get answers and learn how others become successful
  • You can use this community to get more customers – via directory listing
  • You get to be in this community if you are a Constant Contact Customer (60 day trial is included)

MarketPlace

  • Find service marketing/design/management service providers in one place
  • Find applications for your business needs

Constant Contact also has seminars in 18 cities in the U.S. (not in Reno, though) and 2 in Canada. I am already liking what they have to offer and wich I knew about them about a month ago before I analyzed survey results for my IMC competition with SPSS!