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Making a Big Marketing Splash

This is an article from February 28. Now that it is April 1 we know that it is in fact 3rd place!

Nevada marketing students earned their way to the American Marketing Association International Collegiate Competition in New Orleans.

February 28, 2011
By Claudene Wharton

Colin Kaepernick and Coach AltThe Wolf Pack American Marketing Association chapter at the University of Nevada Reno is a top-10 finalist in the international AMA competition. Pictured front to back, left to right: Sara Klinger, Danielle Ballard, Advisor Igor Makienko, Brittany Haggerty, Geane Mara, Anita Bowers, Joelle Lipsman, Chelsea Hejny, Diana Perazzo, Tim Walenta, Bryan McNutt and Cody Haener. Not pictured: Ryan Johnson. Photo courtesy of Tyler Harding, AMA and Nevada College of Business alumnus.

The student chapter of the American Marketing Association at the University of Nevada, Reno has been named one of the top 10 finalists in the AMA International Collegiate Competition, joining the ranks of students from other institutions such as Carnegie Mellon and Penn State. The AMA team from fellow Nevada System of Higher Education institution University of Nevada, Las Vegas was also named a top-10 finalist, setting the stage for yet another great showdown between the two friendly state rivals.

The Wolf Pack AMA chapter will compete against UNLV and the other eight finalists March 24 in New Orleans, where they will present their marketing plan for Nintendo to a panel of judges chosen by Nintendo. All teams had to target the non-gaming population of the United States, which Wolf Pack team leader Diana Perazzo said wasn’t much of a stretch for her and her teammates.

“Not a single member of our team was an avid game player,” she said, with a grin in her elegant Russian accent. “So, we were part of our own target market.”

The senior marketing major in Nevada’s College of Business is representative of the over-achieving, hardworking personalities of the 12-member team, according to chapter advisor Igor Makienko, assistant professor of marketing.

“They don’t have time to play games – they’re all too busy,” he chuckled.

The team spent a lot of their time conducting research – primary, secondary and focus groups.

“You cannot do anything without research,” Perazzo said. “The more we got to know Nintendo, the more we loved it. It’s a really good company with strong research and marketing. They support good causes and are very profitable.”

“They integrated research throughout their whole plan, not just the research section,” Makienko explained. “They backed up everything they said with research, giving a clear rationale for everything in their plan.”

Perazzo said that the team learned a lot from competing last year, when they finished in the competition’s top 20. Because they didn’t finish in the top 10, they didn’t get to present at the finals, but Perazzo said, “We watched, took notes and learned a lot. I think that’s one reason why we are so strong this year.”

According to Judy Strauss, associate professor of marketing, “I have never seen such high scores from industry professionals in a student competition. It is evidence of the high-quality instruction and real-world applications that our students are learning in our College of Business. We are very proud of them.”

The team scored 95 to 99 points out of 100 from five of the six judges. The sixth judge gave them a score of 87, to which Perazzo reacted with the true spirit of a competitor, “That’s okay. We don’t mind at all. That’s what makes you better and how you learn.”

Perazzo said that with both the Wolf Pack team and the team from UNLV being named top-10 finalists, she feels great pride, commenting, “We all must be getting a very good education here.”

But, she also admits that the friendly intrastate rivalry between the two institutions adds a little additional incentive.

“Seeing UNLV on that list does get my competitive nature going even more. We are Wolf Pack, so now it’s personal and we want to beat them,” she said.

The Wolf Pack team began working on the project the second week of September, meeting twice a week at first, then several days a week, and then every day in December, when the preliminary plan was due.

“Now we get to improve upon our plan, just continue to fine-tune it until the final competition,” Perazzo said, carefully guarding any more specific details of their plan until the actual final competition, as a true competitor would.

Those who wish to support the team’s trip to the competition in New Orleans can attend a Sushi Night at 7 p.m. March 3 in the University’s Joe Crowley Student Union Ballrooms. Admission is $10. Also, the group earns $1 for everyone who joins myEdu for free at this link: http://www.myedu.com/free/nevadaAMA#. For more information on assisting the team, contact Perazzo at 775-378-0297 or dianaperazzo@gmail.com.

Claudene Wharton is a media relations officer in University Media Relations.

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Marketing student should join AMA

Originally I planned to be an accountant. It was one meeting with Judy Strauss, an amazing marketing professor, that literally changed my life. She was so passionate about her subject, told me about American Marketing Association chapter and National IMC competition, and she got me to be jealous about all the interesting things marketing students do. After taking an introductory marketing course from her, I declared my major to be Marketing. Happy about it every day.

One of the things Judy recommended I do is join a student chapter of the American Marketing Association. I did and it helped me learn a lot about the subject, meet interesting people, and be confident in my knowledge. If you are a marketing student that wants to be involved or any student that wants to learn about Marketing, this post is for you.

I am currently a member of UNR chapter. There are over 200 chapters all over U.S. and even some in Canada. I am sure you can find one in your school.

The benefits of becoming an AMA member at UNR include:

• Apply for the $2,000 AMA scholarship.
• Opportunities for internships and part-time employment.
• Gain valuable Marketing insight from high profile guest speakers.
• Compete in an annual AMA Case Competition.
• Gain experience and skills by becoming an AMA officer.
• Resume building, job shadowing, networking, marketing research, and special events.

STEPS FOR JOINING
• Attend a meeting and fill out an application form.
• Annual Fees: $11.00 Collegiate Chapter and $45.00 National Chapter

If this sparked your interest, email me at dianaperazzo@gmail.com or visit our website http://www.wolfpackama.org.

You can also visit http://www.marketingpower.com to learn about AMA and other chapters.

Get an edge on your career before it starts!